What is Search Engine Marketing? Main: Internet marketing Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology […]
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What is Interactive Advertising Bureau(IAB)?
Main: advertising Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. : 465 Sponsors of advertising are often businesses wishing to promote their products or services . Advertising is differentiated from public relations in that an advertiser pays […]
What is Display Advertising?
Main: advertising Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. : 465 Sponsors of advertising are often businesses wishing to promote their products or services . Advertising is differentiated from public relations in that an advertiser pays […]
What is cost-per-acquisition?
Main: online advertising Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a […]
What is Digital Marketing
Main: marketing Marketing is the study and management of exchange relationships . Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation Internet The Internet […]
What is Google Ads?
Main: online advertising Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a […]
Conversion & Experience Optimization Techniques You Have to Learn!
Knowing even the basic techniques when it comes to conversion rate optimization would be greatly beneficial and would save you a lot of time and money in the long run. Hiring a graphic designer or an expert content writer is not always advisable if you are looking into saving some money for other aspects of […]
Outdated Content Marketing Practices You Should Avoid!
For the past five years we the online marketing industry was overwhelmed with several practices that claims and purposes to boost online ranking. Some common previous practices include using link networks, guest blogging, keyword stuffing and a whole lot more. These techniques did bring some results in the past few years. However, with today’s technological […]
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