Optimize your shopping feed for Google Ads Shopping Campaigns

Optimize your shopping feed for Google Ads Shopping Campaigns

The details to add for your shopping feed ads to run Google shopping campaigns, should include information that is relevant to your potential customers. Show the most compelling and relevant information to match what your shoppers are looking for. First, make sure that you’re advertising all of the products you sell by adding them to your feed. If you only have a few items that you want to quickly add, you can do this directly in Google Merchant Center without creating an entire feed.

To do this, select ‘Products’ from the navigation menu, then click on ‘All products’. Click the plus button to start adding your product details. You’ll also want to make sure that the products you’ve uploaded are approved so that your ads are able to show.

You can check for policy issues in your Merchant Center account under ‘diagnostics’. Next, make sure your customers are aware of your upcoming sales and promotions. You can do this by updating the ‘sale price’ field with your new promotional price.

This will also inform your Smart Bidding strategies that the item is on sale, so bidding adjusts accordingly. Third, keep your ads fresh. Be sure to add images of your products that are high quality.

Your titles and descriptions should give shoppers the best information about your products. Test new ad copy in advance to identify what is most effective for your target audience. For example, try adding color to your apparel product titles and measure the change in your metrics.

Shoppers will bounce from your store if they don’t see the price and availability they expect. Enable automated feed delivery via the Content API, or automated item update to keep product price and availability accurate.

Lastly, if you’re segmenting your Smart Shopping campaigns, use custom labels in your feed. For example, if you want to promote your products at a lower target return on ad spend than the rest of your items, add a custom label to your feed and create a Smart Shopping campaign which includes those products.

Once again, be sure to include information that is relevant to your potential customers for the holidays show the most compelling and relevant information to match what your shoppers are looking for first make sure that you’re advertising all of the products you sell by adding them to your feed if you only have a few items that you want to quickly add you can do this directly in google merchant center without creating an entire feed to do this select products from the navigation menu then click on all products click the plus button to start adding your product details you’ll also want to make sure that the products you’ve uploaded are approved so that your ads are able to show you can check for policy issues in your merchant center account under diagnostics. Now make sure your customers are aware of your upcoming sales and promotions you can do this by updating the sale price field with your new promotional price this will also inform your smart bidding strategies that the item is on sale so bidding adjusts accordingly third keep your ads fresh be sure to add images of your products that are high quality your titles and descriptions should give shoppers the best information about your products test new ad copy in advance of holiday peaks to identify what is most effective for your target audience for example try adding color to your apparel product titles and measure the change in your metrics shoppers will bounce from your store if they don’t see the price and availability they expect enable automated feed delivery via the content api or automated item update to keep product price and availability accurate lastly if you’re segmenting your smart shopping campaigns use custom labels in your feed for example if you want to promote your products at a lower target return on ad spend than the rest of your items add a custom label to your feed and create a smart shopping campaign which includes those products.